eQuality Empowers the Fast-Moving Consumer Goods Industry with Innovative Digital Solutions for Increased Sales & Profits.

We are a team of leading technologists and strategists with a passion for innovation.
Our aim is to help FMCG organizations achieve their vision for digital transformation.

About

Your Digital Transformation

Our mission is to develop innovative digital solutions for the FMCG industry. It is through our leading technology expertise and in-depth insight of this industry that we pave the way for digital transformation of any FMCG organization.

Our mobile-centric customized solutions empower FMCG organizations to lead in this digital age with capabilities to automate traditional business processes, increase productivity, improve efficiency, and drive engagement.

Our technology and FMCG domain experts engage in partnership with our clients to successfully drive their digital transformation to a world with immediate actionable insight.

Technology

Our products and services division is led by senior IT executives with over 16 years of experience assuming technical, managerial, and executive roles throughout the Information Technology sector. They have serviced, developed products, and authored patents, for multinationals including Microsoft, Oracle, PepsiCo, Nokia, Agile, Arena Solutions, HP, the United Nations, and more.

FMCG Domain Experts

Throughout its 30 years of executive experience, our management team has focused on accelerating growth of FMCG brands namely P&G, Mars, Nestle, Fromageries Bel, Ulker, Doux, SC Johnson, Johnson & Johnson, Danone, Kraft, Americana, Clorox, and more.

In its leadership role in developing the FMCG sector, our management’s industry insight leads the development of our intellectual capital to develop innovative IT solutions for the FMCG industry.

Services

Solution Development

Solution Development

We provide software engineering services for the development of highly customized products and solutions for your organization’s individual needs. Our solution development services leverage our business and technical consultants and our software engineering team to handle the entire solution development lifecycle, including scoping, sourcing, implementation, maintenance, and support.

Training & Support

Training & Support

We help in the development of localized support documentation, provide user trainings, and implement help desk services. Through our tried and tested pre-release digital labs model, we help minimize user resistance and increase system adoption by incorporating a user feedback loop in our services model.

Consulting

Consulting

With a three decade long understanding of the FMCG industry and our deep understanding of technology trends, we help define IT strategies that not only support your business goals but become intrinsically tied to your organization’s business model. Our IT strategies touch on all organizational and functional points that help drive the organization including systems and applications, data management, technical and organizational infrastructure, sourcing, and more.

Currently Serving 11 Countries

Lebanon   | Jordan   | Egypt   | Algeria   | Morocco   | Saudi Arabia   | UAE   | Oman   | Kuwait   | Qatar   | Bahrain
  • Groupe Bel
  • STCI
  • EAM
  • U-Food
  • Bocti
  • Diageo
  • Panzani
  • Select Agency
  • NTDCO
  • IEG
  • RETC
  • Bel Algérie
  • Bel Morocco
  • Arrow
  • ARDC
  • Panzani
  • Khimji Ramdas
  • Massad
  • RAAD Trading & Marketing Co.
  • White Stores Company
  • ABA
  • QNIE
  • Intercol
  • GROUPE BEL

    Lebanon

    "The beauty of EYE2 is that it transforms sales big data into enticing decision-making dashboards." Garo Matossian | General Manager, GCC

  • STCI

    Lebanon

    "If having a full market overview with a click of a button is what you wish for, then EYE2 is all what you need. EYE2 is definitely a business changer application that helps us modernize our operations. We are now implementing EYE2 with all our suppliers." Wael Tabbara | Managing Director

  • EAM

    Lebanon

    "EYE2 gives the Sales Fundamentals its digital make over. It wouldn’t have been possible without the experts behind the project, the eQuality team. Their thrive for excellence and perfection brought forward the most user-friendly management tools and dashboards in a very short period of time! It is a pleasure to work with such a professional and quality team, and I look forward to working with them on future projects." Vartan Kaprielian | General Sales Manager

  • U-Food

    Lebanon

  • Gabriel Bocti

    Lebanon

    "With eQuality’s EYE2, we have factual and immediate understanding of our in-store performance. With on and off-shelf shares, product availability, and pricing, we are able to make informed decisions in defining strategies for quick wins. The EYE2 reports have become intrinsically embedded in our process to leverage analytics data in our business review meetings." Jeanine Ghosn | Managing Director

  • Diageo

    Lebanon

    "EYE2 empowered us with live analytics to track our in-market performance versus targets and competition in terms of visibility. Through its comprehensive dashboards and drill-down capabilities, we can evaluate and reassess our approach to maximize the shopper experience and our ROI." Samer Nassar | Head of Marketing, MENA

  • Panzani

    Lebanon

    "EYE2 has provided Panzani with a highly efficient tool allowing us to have full visibility on our investments, our distributor’s performance, as well as competitors’ activities without having to be in the market on a daily basis. The big data collected and efficient dashboards allow us to save enormous time and focus more on the strategic axes of the distribution." Jamal El-Assaad | Managing Director – Middle East & Africa

  • Select Agency

    Lebanon

  • NTDCO

    Jordan

    "eQuality’s EYE2 is key for moving distribution companies to the next level in a world where digital applications are a must. EYE2 helps us better understand the market, enhance our sales fundamentals, and move our sales teams to a new level." Tarek Khoury | General Manager

  • IEG

    Jordan

    "I would like to commend eQuality on their professionalism in the deployment of their EYE2 solution for our business. Companies that implement digital solutions usually face numerous employee adoption issues because the process requires a change in operational mindsets. However, eQuality’s methodical approach helped increase employee engagement in the adoption of the technology by showing value at every step of the way. We regard eQuality not as a supplier, but as a partner in success." Wael Shokerat | Chief Executive Officer

  • RETC

    Egypt

    "EYE2 is a real turnaround tool for the overall merchandising business. It enables the organization to take its in-store presence & fundamentals beyond the level of excellence. I would also like to thank the eQuality team for their support & continuous improvements on the system." Mohamed Gamal Nabih | Business Development Manager for North East Africa Region, Bel

  • Bel Algérie

    Algeria

  • Bel Morocco

    Morocco

  • ARROW

    Saudi Arabia

  • ARDC

    United Arab Emirates

    "I consider EYE2 to be the best tool to measure and monitor multiple and essential areas of our business and daily performance. It quantifies important KPIs related to the team execution in the trade. In addition, corrective actions can be taken based on the outcomes by each and every store and indicator by SKU." Ramy Farahat | Head of Sales, ARDC

  • Panzani

    United Arab Emirates

    "EYE2 has provided Panzani with a highly efficient tool allowing us to have full visibility on our investments, our distributor’s performance, as well as competitors’ activities without having to be in the market on a daily basis. The big data collected and efficient dashboards allow us to save enormous time and focus more on the strategic axes of the distribution." Jamal El-Assaad | Managing Director – Middle East & Africa

  • KHIMJI RAMDAS

    Oman

    "EYE2 is a great system to help us win at the first moment of truth by helping us find opportunities on our sales fundamentals." Anil Pilai | General Manager, Consumer Product Division

  • MASSAAD

    Kuwait

    "The step change we made with EYE2 in digitizing the way we track and analyze our business at Al Babtain Group’s Massad was the highlight of the year. It brought us tremendous accuracy in highlighting existing opportunities and underlining areas of strengths. It also carried remarkable complexity and time reduction vs. the previously manually-operated system. Importantly, EYE2 falls within the essence of our vision and that is to continuously learn how best to meet our customers’, shoppers’, and consumers’ every increasing need - A vital factor that made everyone on board embrace EYE2 with speed." Hani Merhi | Chief Executive Officer, Al Babtain Group, Consumer Goods

  • RAAD

    Kuwait

  • White Stores

    Kuwait

  • Ali Bin Ali

    Qatar

    "We are greatly satisfied with EYE2 which, if I may say, is a revolution: it provides 360-degree insight on the situation of your brands within all channels. EYE2 helps us plan better for opportunities missed and take corrective measures to gain shelf share. It also aids in negotiations with major players in the Modern Trade channel as it eradicates dependence on their scanned data as the same can be evaluated for our respective brands via EYE2. Kudos to eQuality for this great invention that has solved many tracking issues. We will surely be rolling out EYE2 on additional brands as well." Nitin Bhatia | Division Manager

  • QNIE

    Qatar

  • INTERCOL

    Bahrain

    "eQuality’s EYE2 is a comprehensive system that allows us to monitor, among other KPIs, our shelf share with regards to the general market share. It also gives us complete insight as to what the competition is doing to take corrective actions immediately while also providing valuable information to the management team to grow the business." Sachith Premavarthan | Business Manager, Consumer Products Division

Contact Us

Beirut, Lebanon
+961-4-872860
contact@e-qualitygroup.com
Get In Touch
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